Emotional aspect to the customer journey

The leading consumer brands have managed to be victorious.  How was it attainable for the brands to have done it? Also, Which was the area of...
lead generation for small business

Lead generation tips for small business

Lead generation is an essential component in the business game, no matter how big or small a business is. If you want your business to grow...
Google analytics metrics

What are the KPI Metrics in Google analytics and what they mean?

Google Analytics is a powerful tool when it comes to digital marketing, it lets you track a ton of things related to your website organic or paid.

B2B Branding Strategies

We all are convinced enough to have branding as a strategy for every industry, But is B2B taking it up seriously?  Business to business marketing is...

Marketer’s trend in 2020

Global customers are right around the corner, dive into your audience segment in a better way to reach their ask.  Digital marketing innovations have contributed various...
Content marketing

Content marketing strategy 2020

Traditional marketing is at the end of the cliff!!  Marketers are figuring out new ways to innovate and implement their marketing needs. Content...
PPC ads image

A beginners guide to PPC ads.

The year is 1998 !! Nobody had a clue that the world of advertising and marketing would completely change hereafter. That’s when a company named Goto.com...
keyword research for SEO

SEO Keyword research for beginners 2020

First things first!! SEO keyword research is the first thing you should get started with, in planning your blog or to grow your business online. You...
Beginner's SEO guide

A Complete Guide to SEO for Beginners

 SEO, SEM, Digital marketing,  I'm sure you might have heard a lot about these buzzwords if, you have been relatively new to the world of digital...
Customer Experience

Perks of customer experience

Amidst the recent developments in the field of technology that is empowering consumers like never before. The space in which the digital revolution is progressing consumer preferences and also...