SEO ( Search Engine Optimization) is a process where you improve your website in a way that it gets to rank in SERP( Search Engine Result Page)to drive more organic traffic to your site.
Google wants to give relevant results to its users, so it wants to make sure the site’s quality and relevance are top-notch.
How does Google check that?
Google bot crawl through every page of the site and inspect the quality, relevance, and other factors to rank in SERP accordingly.
Googlebot is of two types :
- Desktop crawler that forges a user on a desktop
- Mobile crawler that forges a user on a mobile
Although Googlebot will obey the user when robot.txt tag is used, where Google won’t crawl through a particular page.
Now, this is why you need to optimize your site and satisfy Googlebot and its algorithm.
Types of SEO
There are three important techniques in Search engine optimization they are On-Page SEO, OFF-Page SEO, Technical SEO.
Here you optimize your website in a way to make it easier for Googlebot to crawl, index, and render.
You need to make sure that your website meets the technical aspects of the search engine like the site’s architecture, avoiding 404 error pages, faster websites, and more.
This technique where you optimize the individual pages of your site, On-page is optimizing contents such as title, description, keywords, images, relevant content, and mobile-friendly.
In simple words, it’s architecting a user-friendly and search engine-friendly website.
Off-page SEO is where any actions that are taken outside the website that boost traffic and search engine ranking.
In simpler words, any kind of activity that doesn’t happen on your website is Off-page SEO.
Link building plays a major role in Off-page SEO, but it goes above that. Users perceive these links as trustworthy and authoritative hence this leads to more visibility and drives traffic to your site.
In off-page SEO there are links related technique and techniques that don’t directly depend on links.
Link-related off-page SEO:
Link building is the most important part of off-page SEO.
Backlinks: links from other websites to yours, it is a vote from other site shows that your content is more relevant to theirs.
When you get more backlinks from different sites from your niche, Google will find them relevant and ranks top at SERP.
Backlink plays crucial parts. Why? Because Google search is built on “PageRank”: which is nothing but an algorithm to check the quality and quantity of backlinks pointing towards your site.
Here are the different Link-related off-page SEO techniques:
Link roundup is a post contributed by different authors and put together into single content, you’ll find roundup blogs every week or monthly basis in your niche in different themes.
You can find roundup blogs by searching
“Your niche” + ”Roundup”
And you’ll find roundup sites, once you find blogs in your niche you can contact the author to check out your content.
Broken link building:
The broken link building technique is where you need to find broken URLs on a website and contact the author who linked the content and ask them to replace it with your new content.
The link that got a 404-page error is considered a broken link, you can find broken by Googling the string
“Your niche” + “Resources”
And using the “Check my links” extension to find the broken link inside the blog.
Social bookmarking sites:
Bookmarking sites are the platforms that let you add, edit and share web documents, whenever you bookmark something you can add extra details like what the bookmarking is about so users might find them relevant to their search.
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If you want to rank on the first page of Google, you need to build backlinks from authority sites, all you need is the help of HARO.
Haro( Help A Reporter Out) is a platform where journalists and reporters seek resources for their content and when they find yours authoritative and helpful they use it for their blog and give a backlink to your site.
You can do this by signing up on the Haro website and you get emails every time reporters looking for resources in your niche
Method where you’ll replace other links with yours, to replace them you need to find links that changed names, moved to another URL, stopped their service, or shutdown.
You can use ahrefs to find backlinks, the final step is to reach out to the author you still got an outdated link in their blog.
Video submission is where you submit your video in free video submission sites to drive traffic and create backlinks.
It is a chance to spread your message to a larger audience through these higher pr video submission sites. High-quality video can
Some video submission websites are:
Submit your photos on image submission sites and get traffic redirecting to your site, make sure you got the right URL, the wrong URL will lead you to a broken link.
Some image submission websites are:
Question & Answer:
Answer to the question in quora, yahoo answers, and Reddit that are related to your niche, and share your link as a reference people can use and you’ll find traffic surging to your site.
The more you spam in the comments, the less redirect you get, so make sure you give relevant answers that make people click on the link.
A Forum submission is a great way of getting backlinks to your website and quality audience in your niche.
It is a way of online discussing and or debate sites, you can submit your link during the discussion to support your views and topic and can expand the knowledge.
Some Forum submission sites are:
Non-Link Related off-page SEO.
Guest blogging or guest posting is where you write content for another website in return for a backlink to your site. By doing so the webmaster gets free content for their site and in return, you get a backlink.
Guestograhics is giving your infographics to the guest blogging sites and getting a backlink pointing towards yours.
Create a branded strategy:
Create a strategy and name it, when people find your strategy easy to understand they mention that strategy in their blog linking to your site.
For example, Brian Dean of Backlinko created and named a strategy “Skyscraper” and thousands of bloggers used that link in their blogs giving him numerous backlinks.
This tool is best for local SEO ranking, it is one of the most important ranking factors.
If you want to rank in local queries you need to set up Google business to make an online presence of your business in your locality. You’ll drive traffic to your site and your store when you update your business’s address and phone number
Social media engagement:
Sharing it on social media like Instagram, Facebook, Reddit, and LinkedIn will bring more traffic to your site and give brand awareness to a wider audience.
When a blogger comes across your content on social media and finds it worthy enough to add to his blog, there’s a chance that he gives a backlink to your site.
You need to find influencers in your niche and approach them to get a backlink from their sites because they have high-quality sites that’ll increase your rank score.
When they share your link, there’s a high chance of having other people sharing your link.
So mail the influencers and get a link to your site!
Off-page SEO consumes a lot of time and energy, these are not under your control. The best thing to do is to keep track of backlinks and emails approached to authors.